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Iconic London launches beauty advent bags saving shoppers more than £350 on makeup

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Cosmetics brand Iconic London is best known for its glow-giving products that are popular with celebrities, influencers, and professional makeup artists. And now, shoppers can as the retailer has launched not one, but two beauty advent calendars.

However, unlike the traditional glitzy boxes, Iconic has done something a little bit different for . Instead of a regular advent calendar, the beauty favourite has launched , with all of the products coming stuffed in a luxe pale pink puffer bag that you can use long after December.

There are two bags to choose from, catering to different budgets, with the more affordable being a 12-day offering. Worth £354, and contains 12 of Iconic’s glam bestsellers. And the best part? They’re all full size.

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Inside, shoppers can expect to find some of the brand’s heavy hitters, each one having been individually wrapped and numbered. Some of the exciting additions include an eyeshadow palette, Triple Threat Mascara for sky-high lashes and cult-favourite Illuminator Original.

At £150 for 12 products, shoppers will save around £204 on the RRP, with each item working out at . Here’s everything inside the 12-day advent bag for £150:

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  • Prep-Set-Glow in shade Original 120 ml ℮ / 4.22 fl.oz.

  • Lit & Luminous Baked Highlighting Powder 16 g ℮ / Net Wt. 0.56 oz.

  • Cream Face Palette 6 x 3.2g ℮ / Net Wt. 0.11 oz.

  • Triple Threat Mascara in shade Black 9 ml ℮ / Net Wt. 0.30 fl.oz

  • Glaze Crayon in shade Wildflower 3 ml ℮ / 0.10 fl.oz., 2.14 g ℮ / Net Wt. 0.07 oz.

  • Kissed By The Sun in shade So Cheeky 5g ℮ / Net Wt. 0.17oz.

  • Velvet Smooth Pore-Refining Primer 30ml ℮ / Net Wt 1.01 fl. oz.

  • Melting Touch Lip Balm in shade Strapless 3ml ℮ / Net Wt. 0.10fl.oz.

  • Desk to Dance Eyeshadow Palette 20 x 1.2g ℮ / Net Wt. 0.04oz.

  • Caught My Eye Brush Set

  • Cheek Glow Duo Brush

  • Rollaway Glow in shade Peach Paradise 8 ml ℮ / Net Wt. 0.27 fl.oz.

  • Iconic London Pink Puffer Bag

The second advent bag from Iconic is a and features everything inside the 12-day calendar, plus 12 additional makeup heroes. This one is a little more expensive at , saving £358 on the RRP.

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According to the brand, it’s the ‘perfect luxury gift for a loved one or an indulgent treat for yourself’. But if you’re money-savvy like us, you might want to snap up this advent bag to divide into stocking fillers, with each product , making it better value than the 12-day offering.

However, with more products inside, there’s more chance there may be one or two items shoppers are less keen on, so it’s always worth checking out the full list of contents, which you can find here:

  • Prep-Set-Glow in shade Original 120 ml ℮ / 4.22 fl.oz.

  • Lit & Luminous Baked Highlighting Powder 16 g ℮ / Net Wt. 0.56 oz.

  • Cream Face Palette 6 x 3.2g ℮ / Net Wt. 0.11 oz.

  • Triple Threat Mascara in shade Black 9 ml ℮ / Net Wt. 0.30 fl.oz

  • Glaze Crayon in shade Wildflower 3 ml ℮ / 0.10 fl.oz., 2.14 g ℮ / Net Wt. 0.07 oz.

  • Kissed By The Sun in shade So Cheeky 5g ℮ / Net Wt. 0.17oz.

  • Velvet Smooth Pore-Refining Primer 30ml ℮ / Net Wt 1.01 fl. oz.

  • Melting Touch Lip Balm in shade Strapless 3ml ℮ / Net Wt. 0.10fl.oz.

  • Desk to Dance Eyeshadow Palette 20 x 1.2g ℮ / Net Wt. 0.04oz.

  • Caught My Eye Brush Set

  • Cheek Glow Duo Brush

  • Rollaway Glow in shade Peach Paradise 8 ml ℮ / Net Wt. 0.27 fl.oz.

  • Powder Travel Retractable Brush

  • Seamless Blender

  • Fuller Pout Sculpting Lip Liner in shade Material Girl 6.1g ℮ / Net Wt. 0.036oz.

  • Smokey Eye Duo Kajal Eyeliner in shade Chocolate Brown 0.85 g ℮ / Net Wt. 0.02 oz., 0.2 g ℮ / Net Wt. 0.007 oz.

  • Smokey Eye Duo Kajal Eyeliner in shade Midnight Black 0.85 g ℮ / Net Wt. 0.02 oz., 0.2 g ℮ / Net Wt. 0.007 oz.

  • Lip & Cheek Trio 3 x 3 g ℮ / Net Wt. 0.10 oz.

  • Prep-Set-Tan Mist in shade Original 75 ml ℮ / Net Wt. 2.53 fl.oz.

  • Cosmetic Bag

  • Illuminator in shade Original 13.5ml ℮ / 0.45 fl.oz.

  • Brow Silk & Brush Duo 5 g ℮ / Net Wt. 0.176 oz.

  • Warm & Blushing Eyeshadow Palette 10 g e / Net Wt. 0.35 oz

  • Pro Puff Brush

  • Iconic London Pink Puffer Bag

The Iconic advent bags launched on November 1, which is fairly late for an advent calendar launch, seeing as some brands released theirs as early as August. In fact, we’re already seeing some go on sale ahead of .

One we’ve seen drop their price is . Elsewhere, the is 30% off with the code PRIMETIME.

And, until Saturday, November 2, Boots shoppers can get Or you can

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