Flipkart's "Reset for Business" B2B app streamlines refurbished market [How to onboard as Seller]

Flipkart is dominating the headlines with the upcoming Big Billion Days sale, which only a few days away. On the sidelines, Flipkart, India's homegrown e-commerce marketplace, has launched a dedicated B2B mobile application, 'Flipkart Reset for Business'. This marks a new chapter in the e-commerce giant's commitment to fostering a sustainable circular economy.

The 'Flipkart Reset for Business' app is designed to serve retailers across the length and breadth of India, offering a wide selection of quality-assured refurbished smartphones and accessories. The platform is currently operational in over 800 cities across 29 states, with plans for significant expansion in the future.

The introduction of this platform is a strategic move by Flipkart to address the growing demand for refurbished products, especially in tier 2 and 3 cities. The market for such products has been on a steady rise, but sellers often face challenges such as consumer skepticism about the quality of refurbished products, inconsistent device supply, complex logistics, and a lack of standardized refurbishment practices.

'Flipkart Reset for Business' app aims to alleviate these pain points by providing a robust and reliable platform for sellers. It offers unparalleled flexibility with no minimum order quantities (MOQs), allowing sellers to purchase products in small or large quantities depending on their needs.

The platform also offers comprehensive warranty and quality assurance for all products. Each product undergoes rigorous testing and a 74-point quality check, instilling confidence in sellers and their customers. The onboarding process for sellers is streamlined and hassle-free, ensuring they can quickly start their business on the platform.

In addition to these features, 'Flipkart Reset for Business' provides competitive pricing and exclusive offers, enabling sellers to benefit from attractive deals and event-based offers available on the platform. The platform also boasts a pan-India service network, offering seamless delivery and doorstep pick-up service in case of any issues with the device, ensuring a smooth buying experience for sellers at the convenience of their retail outlets.

A specialized team provides dedicated support, offering expert guidance on product selection, promotions, and post-purchase assistance. This comprehensive support system is designed to empower sellers, enabling them to cater to the growing demand for refurbished products efficiently.

'Flipkart Reset for Business' is expected to revolutionize the refurbished products market in India, providing sellers with a reliable platform to reach last-mile customers and tap into the burgeoning demand for refurbished products. As Ashutosh Singh Chandel, Senior Director & Business Head, Recommerce at Flipkart, rightly pointed out, this move is not just about business growth, but also about promoting sustainable consumption and protecting the environment.

How to onboard Sellers of refurbished products?

Sellers register on the platform using GST or Shop Establishment certificate

Upon document verification, sellers receive a unique ID for app access

Dedicated support is provided for order management and after-sales service

Sellers can purchase products via the app using COD or prepaid methods

Products are shipped to the seller's registered address

Warranty claims can be initiated for faulty products, leading to replacement or repair