Eldercare startup Primus Senior Living has raised $20 Mn (around INR 168 Cr) as a part of its seed funding round led by General Catalyst, along with participation from Nikhil Kamath and his cofounded investment firm Gruhas.
The startup plans to use the fresh funds to build a comprehensive eldercare platform to cater to services like healthcare, wellness, lifestyle and social engagement.
“At Primus, we envision a future where aging is not seen as a burden but as a cherished phase of life. Our goal is to create a vibrant, inclusive ecosystem where seniors are not only cared for but celebrated—surrounded by love, connection, and purpose,” Primus founder and MD Adarsh Narahari said.
“The eldercare space could be a huge entrepreneurial opportunity as well. India is getting older, and with the rise of nuclear families, we need to rethink how we take care of our elderly. The traditional approach doesn’t always work anymore. We need new-age solutions—like what Primus is creating—to give people the care, comfort, and dignity they deserve as they age. This is just the beginning.” Kamath added.
Founded by Narahari in 2024, Primus Senior Living is looking to build a platform that provides a one-stop solution for elderly people. This solution includes a range of services like health checkups, housekeeping, geriatric facility services and daily essentials delivery.
Narahari told Inc42 that the startup will be utilising the data and learnings from over 500 old age homes under its parent Primus brand and will deliver elderly solutions to Indian households.
Initially, it will act as an aggregator for these offerings and will eventually look to build its solutions around the same offerings, the founder added.
This comes at a time when the Indian senior care space continues to attract healthy traction from investors. The tilt has largely been led by the senior citizen population, which is expected to see rapid progression in the coming years.
Earlier in April, elder care startup Age Care Labs raised INR 10.16 Cr ($1.2 Mn) as part of a strategic funding round from private security firm SIS Limited.
Last year, healthtech startup Emoha Elder Care raised $11 Mn in a pre-Series B round.
According to a report, the elderly care market in India is estimated to be around $7 to 10 11.6 Bn and is expected to reach 72 bn by 2030 growing at a CAGR of 13.76%.
The post appeared first on .
You may also like
Towns are revealed where home buyers can save up to £50,000 buying a property
Hot mess: Shraddha Kapoor paired opposite Ranbir Kapoor in Dhoom 4: Report
Rs 900 crore in Allu Arjun's Pushpa 2 account already: Reports
Anjum Chopra backs Harmanpreet as India's best long-term captain choice
I'm an ex-Archbishop of Canterbury and this is why I changed my mind on assisted dying
Kyle Walker's web of lies that saw marriage crumble - love children and 'secret double life'
Mum shares simple 'porch rule' for naming babies to avoid future regrets
Congress Maharashtra in-charge Ramesh Chennithala accuses Mahayuti govt of "misleading" people
Ted Cruz bets Texas re-election on transgeder issues
'My son has come back': Father of Renukaswamy, victim of actor Darshan, welcomes grandson
Bangladesh Drop Khaled Ahmed For First Test Against SA; Shakib To Play Final Test Series
"Parliament building made on Waqf land," claims AIUDF Chief Badruddin Ajmal
Megan McKenna posts candid postpartum update 10 days after giving birth
Keir Starmer's thin skin becomes evident during heated exchange with Rishi Sunak at PMQs
Govt Raises MSP for Rabi Crops, Offering Pre-Diwali Relief to Farmers
Designated Khalistani terrorist Pannun says he shared information against India with Trudeau's office
F1 driver turns on his own team and then worries 'they're going to kill me'
Coronation Street star's exit confirmed in emotional post after fans feared death twist
Marking begins at Deepotsav venues in Ayodhya, Yogi govt to also begin beautification of key routes
American makes beans on toast for first time and shares brutally honest verdict