Martin Lewis urges Brits to remember 'ASAB' rule when booking holidays

Martin Lewis has shared his top advice for holidaymakers, insisting on the importance of snapping up travel insurance 'ASAB.' The cash-savvy expert stressed that securing your travel insurance early on guarantees you're covered for delays or cancellations, and stressed that getting onto it quickly can be really beneficial.

Appearing on This Morning, he made it clear: "My travel insurance rule is get it ASAB (as soon as you book). People do get a little confused about this, so let's break it down." He further explained: "If you're getting a single trip policy, so that is a policy to cover just one holiday, then what you do is as soon as you book, you go on one of the travel insurer's website, you tell it your holiday dates and you buy the policy then."

According to Lewis, if your holiday is in August and you've booked in January, you should sort your insurance in January, too.

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He added: "That means you have the travel insurance in place to covers that holiday," clarifying: "You don't need to [cover yourself] for extra dates [in case there's a delay at the airport] because you have your return date.

"If something delays you, so you weren't back, that would still be covered because that delay is all part of the travel insurance."

Lewis did make a distinction for annual policies, which should start from January if you're eyeing up an August getaway.

The advice was shared to TikTok, where one person commented: "I always get gold with insure and go. It cost me £70 and covers me for two weeks. Guys insurance is cheap; just go get it! It covers luggage, hotels, medical, repatriation, a bunch of other things that could cost thousands if I didn't have it."

Another agreed: "Makes no sense to book an annual insurance in January when your going away in say August and Dec as you'll only be cover until Dec where as if you book it from Aug your covered until Aug the following year."

A third user stated: "Most banks give you the travel insurance covered with your account. Are you saying now we need to still book a separate travel insurance?"

Meanwhile someone else said: "I became seriously ill whilst in Turkey through no fault of my own and no warning which required emergency surgery, had I not had insurance it would of cost £16,000 and that was in 2008."

And finally, another user contributed: "We usually buy annual insurance to cover a few trips. We're looking at 2026 and 2027 holidays. When would we book insurance for those? Or would we just have to do single trip?"