'Perfect autumn coat' wows shoppers who 'can't believe it's from Primark'

Primark is stocking a "stunning" new coat that looks "fancy and stylish." Popular for its affordable clothing and accessories, the high street retailer could have a new crowdpleaser on its hands.

The fashion giant has delighted shoppers by introducing the new £42 Faux Leather Trim Check Coat. Available to click and collect online, the coat is described as "a winter must-have." Primark says: "This longline coat comes in a check design, with side pockets and finished with faux leather details."

The "perfect autumnal trench" caught attention when it was showcased on TikTok by Helen Anderson (@helenanderz). She told viewers: "I can't believe this is from Primark. Look at this coat. Look at these sleeves. Look at this collar detail."

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Her caption added: "I had to go back for this @Primark coat! The perfect autumnal trench." Helen's video delighted shoppers, and it proved popular, with over 35,000 views and 2,000 likes.

Replying to the post, an excited social media user said: "Giiirl I am on a constant search for a trench and I guess this is THE one for me too." A second fan wrote: "Omg I want want want." A third viewer praised: "So funnnn I love it on you." A fourth viewer thought: "Oh that's so bloody cool!!!"

Another comment read: "Oooooh fancy and stylish," and someone commented: "That is stunning." There was more praise when a fan replied: "Looks so good on youuu." A different reply said: "Love love love."

Meanwhile, an impressed shopper commented: "I bought this a few weeks ago it is stunning!!!" Another buyer wrote: "I've never been influenced to buy something so quickly...click and collect."

Not everyone had the same reaction, though. Someone replied: "It's nice but way too oversized." A different reply said: "I can, creases at the back."

Primark shoppers looking for similar styles can choose from a range of check coats and jackets. The retailer offers a £38 Plaid Pointed Collar Coat. The product description states: "Add a classic touch to your wardrobe with this plaid pointed collar coat.

"Designed in a relaxed, straight fit with a midi length cut, it has a pointed collar and button-front closure for a polished finish. Long sleeves and two front pockets provide practicality, while the soft, brushed wool-like fabric keeps you cosy. The plaid pattern in shades of brown, blue, and cream adds timeless style, making this coat a versatile option for cooler days."

Primark also offers a £26 Check Bubble Hem Jacket. The product description states: "Add some puff to your outerwear with this check bubble jacket. Designed in a mix of olive green, tan and brown, it's got a roomy, rounded shape that's perfect for layering.

"The shirt-style collar and full popper front keep it classic, while the voluminous sleeves and hem bring that signature bubble silhouette. The cuffs pull everything together, giving the jacket a snug feel at the wrists. Whether you're running errands or heading out for a weekend walk, this piece adds warmth without skimping on style."