Chains, Charms, and Chokers: Why jewellery is winning at the fashion game in 2025

In 2025, jewellery isn’t just an accessory—it’s the star of the show. Statement pieces are redefining high fashion, making luxury more expressive than ever. From sculptural rings to layered chokers and body chains, jewellery is stealing the spotlight on red carpets, runways, and even everyday street fashion. With futuristic styles and vintage revivals, there’s a newfound appreciation for craftsmanship.
Bollywood’s Bling Revolution


“Jewellery isn’t just about adornment anymore—it’s storytelling, status, and self-expression, all wrapped into one,” says celebrity stylist Tanvi Shah. A-listers like Kareena Kapoor Khan, Malaika Arora, and Kiara Advani have been dazzling in avant-garde jewellery.. Luxe jewellery is no longer just a finishing touch—it’s often the focal point of their entire look. Beyond red carpets, social media is amplifying jewellery’s influence, with Bollywood stars flaunting high-fashion pieces in everyday styling. Their choices are shaping consumer trends, inspiring more people to embrace statement jewellery as a key part of personal expression.


Designer jewellery takes the cake
In 2025, outfits complement, rather than compete with, statement jewellery. Indian designers – like Masaba Gupta, Manish Malhotra, Tarun Tahiliani and Anita Dongre to name a few – have also launched their signature jewellery and accessory lines. This not only helps diversify their label tapping into the accessories market but also gives their patrons an opportunity to shop the same looks as seen on celebrities.

5.7% expected compound annual growth rate till 2030 for gold, platinum, diamond & semi-precious jewellery (Source: Grand View Research)



Jewellery over outfits

• Luxe jewels are now in the spotlight. Consider precious and semi-precious stones and metals as options
• Minimalist clothing choices act as a backdrop for standout pieces.
• Chunky, heritage gold, & contemporary sculptural designs are defining modern luxury

Jewellery has become a very big business for us, especially in the US & the Middle-east. Now, 35% of the revenue is coming from jewellery, but I think in the next three years it’s going to be 85%
– Sabyasachi Mukherjee to Suzy Menkes, British journalist in January

Demand for precious & semi-precious jewellery is growing steadily now. Consumers want minimalism, ethically-sourced, pieces that blend modern craftsmanship with classic appeal
– Bharti Bangur, owner of a jewellery brand

The rising middle class and their shift towards luxury create expansion opportunities. Partnering with fashion designers and artists keeps global brands relevant and in the spotlight
–Tanvi Shah, celebrity stylist