Microsoft-owned Mojang Studios , the creator of Minecraft , is venturing beyond gamers to secure new revenue streams as it faces a slowdown in the gaming industry . The studio led by CEO Asa Bredin is exploring partnerships in merchandising, education, and content streaming to diversify the revenue streams. This diversification strategy comes alongside the upcoming release of a Minecraft movie by Warner Bros. in April and another Netflix series which is currently in development.
Minecraft grew from a solo developer's creation into a global phenomenon with a massive player base exceeding 100 million active users monthly. This success extends beyond the game itself.
What Mojang CEO said about Minecraft’s success
In an interview with Bloomberg, Bredin said that fans of the 15-year-old franchise include those who don’t play the game but “really want to be part of this whole thing that is Minecraft.”
“Within our portfolio of experiences, we want to be able to cater to a lot of people,” she added.
Bredin also highlighted that revenue from consumer products like Minecraft clothing and claw machine toys has doubled in the past two years, showcasing the growing reach of the franchise.
Why gaming companies are looking into other revenue streams
Apart from Mojang, other video game companies are also looking for new ways to make money as the market has stopped growing as fast as it used to.
The Minecraft maker is planning to follow in the footsteps of Nintendo and Sony, who've been making movies and TV shows based on their popular games.
How Mojang is using AI in Minecraft
Bredin has also revealed that Mojang is using artificial intelligence (AI) to help keep the game safe and appropriate for all ages. This AI helps the company to moderate in-game chats and other content. However, Bredin acknowledges that the full impact of AI on the gaming industry is still unclear.
“We believe in AI, and I think for the long term, we will see a lot in this space. While AI is built into the tools, we really believe in the talent,” Bredin said.
She also added that game-building will continue to be an art that requires creativity.
Minecraft grew from a solo developer's creation into a global phenomenon with a massive player base exceeding 100 million active users monthly. This success extends beyond the game itself.
What Mojang CEO said about Minecraft’s success
In an interview with Bloomberg, Bredin said that fans of the 15-year-old franchise include those who don’t play the game but “really want to be part of this whole thing that is Minecraft.”
“Within our portfolio of experiences, we want to be able to cater to a lot of people,” she added.
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Bredin also highlighted that revenue from consumer products like Minecraft clothing and claw machine toys has doubled in the past two years, showcasing the growing reach of the franchise.
Why gaming companies are looking into other revenue streams
Apart from Mojang, other video game companies are also looking for new ways to make money as the market has stopped growing as fast as it used to.
The Minecraft maker is planning to follow in the footsteps of Nintendo and Sony, who've been making movies and TV shows based on their popular games.
How Mojang is using AI in Minecraft
Bredin has also revealed that Mojang is using artificial intelligence (AI) to help keep the game safe and appropriate for all ages. This AI helps the company to moderate in-game chats and other content. However, Bredin acknowledges that the full impact of AI on the gaming industry is still unclear.
“We believe in AI, and I think for the long term, we will see a lot in this space. While AI is built into the tools, we really believe in the talent,” Bredin said.
She also added that game-building will continue to be an art that requires creativity.
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