Scott Galloway, a leading US marketing academic, criticised Elon Musk's implementation of severe government cutbacks in Trump's administration and described it as “one of the greatest brand destructions” ever.
During the Friday edition of his co-hosted Pivot podcast, Galloway explained that Musk had distanced Tesla's core electric vehicle customers while building ties with Trump supporters, who typically show little interest in electric vehicles.
He referenced data showing Tesla's reputation plummeting from eighth position in 2021 to 95th place, Guardian reported.
“He’s alienated the wrong people,” Galloway remarked. “Three-quarters of Republicans would never consider buying an EV. So he’s cozied up to the people who aren’t interested in EVs.”
Galloway highlighted Tesla's declining sales across Europe: France (-59%), Sweden (-81%), Netherlands (-74%), Denmark (-66%), Switzerland (-50%) and Portugal (-33%).
Musk's recent involvement in European politics, including commentary on Germany's federal election and UK grooming gang discussions on X, his social media platform, has affected Tesla's European market position. BYD, Tesla's Chinese rival, achieved higher European sales in April, according to Jato Dynamics' industry analysis.
“This has arguably been one of the greatest brand destructions,” Galloway said to his co-host, veteran tech journalist Kara Swisher. “Tesla was a great brand.
“He’s alienated his core demographic.”
Musk's role leading the department of government efficiency (Doge) under Trump's second presidency began in January, following his super PAC's $200m campaign contribution in November.
Polls indicate public dissatisfaction with Musk's government role, particularly regarding federal employee treatment through Doge's job reductions.
By April's end, Tesla reported 71% lower profits. During an investor call, Musk announced plans to reduce his Doge involvement from May, stating the government's "financial house in order is mostly done".
The Partnership for Public Service calculated that Doge's claimed $160bn in cuts would actually cost approximately $135bn.
During the Friday edition of his co-hosted Pivot podcast, Galloway explained that Musk had distanced Tesla's core electric vehicle customers while building ties with Trump supporters, who typically show little interest in electric vehicles.
He referenced data showing Tesla's reputation plummeting from eighth position in 2021 to 95th place, Guardian reported.
“He’s alienated the wrong people,” Galloway remarked. “Three-quarters of Republicans would never consider buying an EV. So he’s cozied up to the people who aren’t interested in EVs.”
Galloway highlighted Tesla's declining sales across Europe: France (-59%), Sweden (-81%), Netherlands (-74%), Denmark (-66%), Switzerland (-50%) and Portugal (-33%).
Musk's recent involvement in European politics, including commentary on Germany's federal election and UK grooming gang discussions on X, his social media platform, has affected Tesla's European market position. BYD, Tesla's Chinese rival, achieved higher European sales in April, according to Jato Dynamics' industry analysis.
“This has arguably been one of the greatest brand destructions,” Galloway said to his co-host, veteran tech journalist Kara Swisher. “Tesla was a great brand.
“He’s alienated his core demographic.”
Musk's role leading the department of government efficiency (Doge) under Trump's second presidency began in January, following his super PAC's $200m campaign contribution in November.
Polls indicate public dissatisfaction with Musk's government role, particularly regarding federal employee treatment through Doge's job reductions.
By April's end, Tesla reported 71% lower profits. During an investor call, Musk announced plans to reduce his Doge involvement from May, stating the government's "financial house in order is mostly done".
The Partnership for Public Service calculated that Doge's claimed $160bn in cuts would actually cost approximately $135bn.
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