Monsoon Favourites: What's Selling Big In India

As monsoon rains spread across India, sales of safety and protective products have surged, with insect repellents, bike and car covers, and temperature and humidity meters being the top-selling products, according to e-commerce platform Snapdeal, with sales of these products increasing by more than 3.5 times compared to last year; other popular products include monsoon essentials like umbrellas and raincoats, as well as immunity-boosting products and power banks; most orders come from states like Maharashtra, West Bengal, and Karnataka, and the increase in demand has led to a direct increase in sales for independent third-party sellers on the platform.

Safety First: Protective Gear Takes Center Stage

This monsoon, there's been a noticeable shift towards safety-oriented products. Bike and car covers have seen a significant surge, indicating a growing emphasis on protecting vehicles from the elements. Sales have doubled compared to last year, with prices ranging from Rs 300 to Rs 1,500.

Battling Bugs: Insect Repellents in High Demand

Insect repellent products like mosquito nets, rackets, sprays, and lotions are flying off the shelves, marking a more than 3.5X increase from last year. This spike underscores the heightened focus on health and hygiene during the rainy season.

Home Comfort: Keeping Spaces Dry and Fresh

Products geared towards maintaining dry, well-ventilated homes are seeing increased sales. Items such as clothes drying stands, exhaust fans, RO machines, floor wipers, and humidity meters are particularly popular this year.

Essential Gear: Practical Monsoon Essentials

Traditional monsoon essentials like umbrellas, raincoats, zip-lock pouches, mobile covers, and waterproof laptop bags are making a comeback as people return to work post-lockdown.

Fashionable Footwear: Monsoon-Ready Fashion

Footwear, especially floater sandals, is a favorite choice this monsoon season, combining style with practicality amidst the rain.

Health and Wellness: Boosting Immunity and Preparedness

With water-borne diseases a concern during monsoon, immunity-boosting products remain strong sellers. Additionally, power banks and emergency lights are in demand due to increased power cuts in many regions.

Home Fragrance and Gardening: Adding Comfort and Joy

Room fresheners, odor-absorbing sachets, and fragrances for home and wardrobe are popular purchases, along with monsoon vegetable seeds for enthusiastic gardeners.

Market Dynamics: Online Transactions Surge

The shift towards online shopping continues, driven by safety concerns and convenience. E-commerce platforms like Snapdeal report significant increases in sales, facilitating transactions from the safety of homes across states like Maharashtra, Arunachal Pradesh, Sikkim, West Bengal, Odisha, Uttarakhand, Karnataka, and Kerala.

This monsoon season in India is not just about staying dry and safe but also about adapting to new trends in health, fashion, and home care, reflecting evolving consumer needs and preferences.